DARK, WITH A RAY OF LIGHT
Marc Craste is a senior animation director working at Studio AKA in London. He has designed and directed many award-winning commercials including memorable work for Orange, Compaq, Lloyds Bank and the National Lottery. His 12 minute debut film ‘JOJO IN THE STARS’ won the 2004 BAFTA for Best Animated Short Film – alongside a host of other international awards, and was followed by his much appraised half-hour animation adaptation ‘Varmints’, completed late 2008 in between commercials.
10 minute edit of Marc Craste’s lecture at the Pictoplasma Conference 2009
Since its inception in 1999, Pictoplasma serves as a unique forum for a growing international scene of artists, theorists and creatives, redefining the boundaries of contemporary character representation. The main focus of the project remains firmly on the emphatic quality of images to create a direct emotional bond with the viewer, communicate globally and push anthropomorphic appeal to new limits. THE CHARACTER FILES gather thoughts, texts, essays, interviews and case studies of Pictoplasma’s ongoing research – in no particular order – while it closely accompanies the scene as it moves towards a completely new understanding of character…
…SO LET’S TALK CHARACTER!