Ken Belson (USA, New York Times) is the co-author of “Hello Kitty: The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon”, the only book in English ever to be published about Japan’s most famous cat. In his talk at the Pictoplasma Conference 2009 he explains how Sanrio, the company behind Hello Kitty, turned a cute cartoon cat into a multi-billion dollar global commodity, plastered on over 22,000 different products and sold in more than 40 countries.

More Pictoplasma Talks conference.pictoplasma.com  >>>