TALK/
Erik Willer:
HOW I BECAME A PICTO-PSYCHOLOGIST
(Spanish/English)
What does an image mean and what is our relationship to it? To answer these questions Pictoplasma presents a talk by pictopsychology founder Erik Willer. Pictopsychology is a scientific discipline that has set out to quantitively measure the effect images have on us. With his methods Willer is revolutionising the very code that still today defines the boundaries between image and subject, object and viewer – and demonstrates how physically close images actually come to us.
The performance lecture teeters on the border between science and fiction and reflects on the paradigm of quantification and the hype surrounding high-tech gadgetry.
Erik Willer: Niels Bormann
Text and Moderating: Cordula Daus
Funded by the German Federal Cultural Foundation.
Recorded at La Casa Encendida, Madrid, 2015
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Since its inception in 1999, Pictoplasma serves as a unique forum for a growing international scene of artists, theorists and creatives, redefining the boundaries of contemporary character representation. The main focus of the project remains firmly on the emphatic quality of images to create a direct emotional bond with the viewer, communicate globally and push anthropomorphic appeal to new limits. THE CHARACTER FILES gather thoughts, texts, essays, interviews and case studies of Pictoplasma’s ongoing research – in no particular order – while it closely accompanies the scene as it moves towards a completely new understanding of character…
…SO LET’S TALK CHARACTER!
