The Missing Link, originally created by Pictoplasma, symbolizes a generic character, that has lost all contact and context. It was conceived in 2011 in reference to archetypical Yeti, Big Foot, Abominable Snowman and Chupacabra legends – some of the last mysterious entities without a clear depiction in our culture of visual overdose and instant google-search gratification. Yet the cryptozoological mythology continues to reverberate in today’s pop-cultural circuits of communication as a placeholder for lost connections in the digital age, whether technological, social or cultural.

For the White Noise exhibition at La Casa Encendida, Madrid, the venue’s lofty roof terrace overlooking the city staged the return of the Missing Link, now offering itself as a perfectly empty, 5 meter tall character that has lost all context and purpose: An inflated mascot with nothing left to sell.
Silently reclaiming dignity and value for itself, it invites the viewer to find solace despite the growing white noise of images.