French designer Florent Feys aka Doudouboy has worked extensively for the luxury industry – his luscious, oneiric and crystalline illustration style is the perfect match to brand high-class products such as haute couture or radiant perfumes. In 2009, Pictoplasma commissioned the artist to collaborate on a large-scale, walkable installation, playing on the topic of perfect and sterile consumer aesthetics incorporating minimal, yet engaging characters. The aim was to create a maximal notion of desire while keeping the viewer at unreachable distance. The installation “Brilhante” employs the optical illusion of an infinity room by arranging mirrors to seal and extend a closed space. This endless void is the perfect stage for an over-sized, gently revolving koala bear statue covered in exclusive fur.